{"title":"All","description":"","products":[{"product_id":"the-fifty-drop-01","title":"The Fifty - Drop 01","description":"\u003cp\u003eWhere it all started. The Fifty is Drop 01 — the original Flipside release that proved the concept. A structured snapback in premium fabric with an embroidered state emblem on the crown. Only 50 were made. This is the hat that launched the registry.\u003c\/p\u003e\n\u003cp\u003eLimited to 50 units. Each hat is serial-numbered and registered to its owner through the Flipside Ownership Registry. Once they're claimed, they're gone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium fabric construction\u003c\/li\u003e\n\u003cli\u003eEmbroidered and finished in the USA\u003c\/li\u003e\n\u003cli\u003eStructured mid-crown snapback silhouette\u003c\/li\u003e\n\u003cli\u003eEmbroidered state emblem on front panel\u003c\/li\u003e\n\u003cli\u003eInterior woven registry tag with unique serial\u003c\/li\u003e\n\u003cli\u003eSnapback closure — one size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Presale","offer_id":40753328193608,"sku":"FSH-D01-50-PRE","price":79.0,"currency_code":"USD","in_stock":false},{"title":"Public","offer_id":40753328226376,"sku":"FSH-D01-50-PUB","price":79.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/IMG_0289_80746c36-0490-4d09-ad37-ffce36ccd35e.heic?v=1765403860"},{"product_id":"missouri-essentials-trucker-hat","title":"Missouri Essentials Trucker","description":"\u003cp data-start=\"369\" data-end=\"523\"\u003eYour everyday hat — built the Flipside way.\u003cbr data-start=\"412\" data-end=\"415\"\u003eEmbroidered in the USA with the same shape, rope, and fit as our limited drops — just stripped down for daily wear.\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"560\"\u003e5-Panel Rope Flat Bill Snapback\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"607\"\u003eEmbroidered Missouri state outline (front)\u003c\/p\u003e\n\u003cp data-start=\"610\" data-end=\"626\"\u003eFS side emblem\u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"672\"\u003eEmbroidered in the USA\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"848\"\u003ePart of the \u003cstrong data-start=\"721\" data-end=\"740\"\u003eEssentials Line\u003c\/strong\u003e — crafted for die-hard fans who want the look, feel, and pride of our limited drops without the scarcity.\u003c\/p\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Default Title","offer_id":40773917540424,"sku":"FSH-ESS-MO","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/701D829E-22BE-4259-B516-99B3A76A6C80.jpg?v=1765742514"},{"product_id":"jamal-roberts-hat","title":"JAMAL ROBERTS XX MIDNIGHT SLATE","description":"\u003cp\u003e\u003cstrong\u003eNOW SHIPPING\u003c\/strong\u003e — Ships within 48 hours.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMission complete. #20 is staying home. This hat made it happen.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Jamal Roberts XX Midnight Slate — a limited edition trucker hat, embroidered in the USA, built through Flipside Hat Co.'s NIL program. $15 from every purchase goes direct to Jamal Roberts. No middleman. No agency cut.\u003c\/p\u003e\n\u003cp\u003eOnly a handful left. When they're gone, they're gone.\u003c\/p\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Default Title","offer_id":40862403297352,"sku":"FSH-JR20-MS","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/1766431132246-7uj1mkmu2r8.jpg?v=1768143125"},{"product_id":"drop-03-lone-star-presale","title":"DROP 03: LONE STAR","description":"\u003cp\u003eDrop 03 pays tribute to the state that does everything bigger. Lone Star is a structured trucker built from premium dark twill with contrast mesh backing. Hand-embroidered \"TEXAS HITS BACK\" lettering across the crown — a nod to those who let their work do the talking.\u003c\/p\u003e\n\u003cp\u003eLimited to 50 units. Each hat is serial-numbered and registered to its owner through the Flipside Ownership Registry. Once they're claimed, they're gone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium dark twill front with breathable mesh back\u003c\/li\u003e\n\u003cli\u003eHand-embroidered in the USA\u003c\/li\u003e\n\u003cli\u003eStructured mid-crown trucker silhouette\u003c\/li\u003e\n\u003cli\u003eHand-embroidered front panel lettering\u003c\/li\u003e\n\u003cli\u003eInterior woven registry tag with unique serial\u003c\/li\u003e\n\u003cli\u003eAdjustable snapback closure — one size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Default Title","offer_id":41010617122888,"sku":"FSH-D03-LS","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/1765069059936-cj4lwzwarc7.jpg?v=1768391705"},{"product_id":"drop-04-defend-the-boot","title":"DROP 04: DEFEND THE BOOT","description":"\u003cp\u003eThe fourth installment in our numbered drop series. Defend the Boot is built for those who show up — on the field, in the shop, on the clock. A structured mid-crown silhouette in premium dark twill, finished with tonal embroidery and our signature interior registry tag.\u003c\/p\u003e\n\u003cp\u003eLimited to 50 units. Each hat is serial-numbered and registered to its owner through the Flipside Ownership Registry. Once they're claimed, they're gone.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePremium twill construction\u003c\/li\u003e\n\u003cli\u003eEmbroidered and finished in the USA\u003c\/li\u003e\n\u003cli\u003eStructured mid-crown fit with pre-curved brim\u003c\/li\u003e\n\u003cli\u003eTonal embroidered branding\u003c\/li\u003e\n\u003cli\u003eInterior woven registry tag with unique serial\u003c\/li\u003e\n\u003cli\u003eSnapback closure — one size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Default Title","offer_id":41013399846984,"sku":"FSH-D04-DTB","price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/1765069478286-110qrj00vv98_1.jpg?v=1768888866"},{"product_id":"luis-perez-x-flipside-hat-co","title":"Luis Perez x Flipside Hat Co.","description":"\u003cp\u003eThe Spring King wears blue now. Traded mid-season to the St. Louis Battlehawks. The hat moved with him.\u003c\/p\u003e\n\u003cp\u003ePremium 5-panel rope hat in Battlehawks colors. Embroidered in the USA. Adjustable snapback.\u003c\/p\u003e\n\u003cp\u003eMade-to-order. 3-week lead time. When pre-orders close, they close.\u003c\/p\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Default Title","offer_id":41064678588488,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/ChatGPT_Image_May_9_2026_05_28_44_PM.png?v=1778500629"},{"product_id":"kevon-latulas-x-flipside-hat-co","title":"Kevon Latulas x Flipside Hat Co.","description":"\u003cp\u003e#25. STL Battlehawks. Missouri State to St. Louis. Limited UFL collaboration with Kevon Latulas.\u003c\/p\u003e\u003cp\u003ePremium 5-panel rope hat. White with embroidered Missouri state outline. Adjustable snapback. Embroidered in the USA.\u003c\/p\u003e\u003cp\u003eMade-to-order. 3-week lead time. When pre-orders close, they close.\u003c\/p\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Default Title","offer_id":41064678621256,"sku":null,"price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/1774314848429-8pyvm45p4oc_aee3b902-6a87-4bc7-8153-0dae7e6b93d4.png?v=1774357627"},{"product_id":"travis-feeney-signature-hat","title":"TRAVIS FEENEY X FLIPSIDE HAT CO.","description":"\u003cp\u003e\u003cstrong\u003e#56. STL Battlehawks. Washington Huskies to St. Louis.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLimited UFL collaboration with linebacker Travis Feeney.\u003c\/p\u003e\n\u003cp\u003ePremium black snapback hat with a custom white leather front patch inspired by the Battlehawks sword and wings. Adjustable fit. Patch designed and applied in the USA.\u003c\/p\u003e\n\u003cp\u003eMade-to-order with a 3-week lead time.\u003c\/p\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Default Title","offer_id":41070241775688,"sku":null,"price":55.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/first_frame_03_v2.png?v=1774937650"},{"product_id":"usa-250-snapback-live","title":"USA 250 SNAPBACK","description":"\u003cp\u003e250 hats. No restock. No second run.\u003c\/p\u003e\u003cp\u003eThe USA 250 is a black Zapped Blackhawk 5-panel snapback — flat-panel construction with a black-and-gold braided rope detail. The front panel carries a white thread continental USA outline with bold gold “250” embroidery at center. Small FS badge on the side panel. Snapback closure.\u003c\/p\u003e\u003cp\u003eThis is a one-time limited run of 250 units. When they’re gone, we move on. We don’t restock. We don’t reprint.\u003c\/p\u003e\u003cp\u003eDrop date: July 4, 2026.\u003c\/p\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Default Title","offer_id":41071255846984,"sku":null,"price":49.97,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/ChatGPT_Image_Apr_25_2026_05_54_26_PM.png?v=1777257727"},{"product_id":"phoenix-sproles-hat","title":"PHOENIX SPROLES X FLIPSIDE HAT CO.","description":"\u003cp\u003e#19. Vegas Knight Hawks. New Hope, Minnesota to North Dakota State to James Madison to Vegas. Limited collaboration with Phoenix Sproles.\u003c\/p\u003e\n\u003cp\u003ePremium black snapback hat with a custom signature front patch, adjustable fit, and USA-made finishing. 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