{"title":"Essentials","description":"\u003cp\u003eYour everyday hat — built the Flipside way. Same quality, no scarcity.\u003c\/p\u003e","products":[{"product_id":"missouri-essentials-trucker-hat","title":"Missouri Essentials Trucker","description":"\u003cp data-start=\"369\" data-end=\"523\"\u003eYour everyday hat — built the Flipside way.\u003cbr data-start=\"412\" data-end=\"415\"\u003eEmbroidered in the USA with the same shape, rope, and fit as our limited drops — just stripped down for daily wear.\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"560\"\u003e5-Panel Rope Flat Bill Snapback\u003c\/p\u003e\n\u003cp data-start=\"563\" data-end=\"607\"\u003eEmbroidered Missouri state outline (front)\u003c\/p\u003e\n\u003cp data-start=\"610\" data-end=\"626\"\u003eFS side emblem\u003c\/p\u003e\n\u003cp data-start=\"650\" data-end=\"672\"\u003eEmbroidered in the USA\u003c\/p\u003e\n\u003cp data-start=\"709\" data-end=\"848\"\u003ePart of the \u003cstrong data-start=\"721\" data-end=\"740\"\u003eEssentials Line\u003c\/strong\u003e — crafted for die-hard fans who want the look, feel, and pride of our limited drops without the scarcity.\u003c\/p\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Default Title","offer_id":40773917540424,"sku":"FSH-ESS-MO","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/701D829E-22BE-4259-B516-99B3A76A6C80.jpg?v=1765742514"},{"product_id":"usa-250-snapback-live","title":"USA 250 SNAPBACK","description":"\u003cp\u003e250 hats. No restock. No second run.\u003c\/p\u003e\u003cp\u003eThe USA 250 is a black Zapped Blackhawk 5-panel snapback — flat-panel construction with a black-and-gold braided rope detail. The front panel carries a white thread continental USA outline with bold gold “250” embroidery at center. Small FS badge on the side panel. Snapback closure.\u003c\/p\u003e\u003cp\u003eThis is a one-time limited run of 250 units. When they’re gone, we move on. We don’t restock. We don’t reprint.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLast call.\u003c\/strong\u003e $40 each — or buy 2 or more and every hat is $35, automatic at checkout. Off sale July 4, 2026: that’s the deadline, not a launch. It’s live and selling right now.\u003c\/p\u003e","brand":"Flipside Hat Co.","offers":[{"title":"Default Title","offer_id":41071255846984,"sku":null,"price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0581\/9396\/9224\/files\/ChatGPT_Image_Apr_25_2026_05_54_26_PM.png?v=1777257727"}],"url":"https:\/\/flipsidehat.co\/collections\/essentials.oembed","provider":"Flipside Hat Co.","version":"1.0","type":"link"}