Our story

I put the number on the back.

The back of a black Flipside snapback, worn, seen from behind.

Sew a sample

Turn the dial. It sews what it lands on.

You don’t pick your number. It’s assigned in order of purchase.

From the founder

One number, one owner. Every run so far has been fifty hats. Your number goes on the back. Your name goes in the book. When a run sells out, that’s the end of it.

Built for people who’d rather build something than talk about it.

The founderfounder@flipsidehat.co

Want a number of your own? Get the text when a run opens.

Join the Wire

Close up, the round gold FS badge, its F and S slanted, embroidered on the side of the black cap, with the braided black and gold cord on the brim below it.

The badge

The FS badge on the side.

See it on somebody’s hat, you nod. That’s the whole handshake.

Embroidered in St. Louis.Cult Americana.

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